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BizReport : Ecommerce archives : May 28, 2015


Ecommerce Roundup: Payment solutions and an email idea

In today's ecommerce roundup, a new payment solution for retailers both online and via mobile, and an email solution that helped a major fashion brand increased their customer base by 500%.

by Kristina Knight

First, Bigcommerce and PayPal have partnered for a new friction-less payment option for online retailers. through the partnership Bigcommerce merchants can now access PayPal's One Touch system. This gives retailers built-in payment processing support for both online and mobile merchants.

"This collaboration reflects our shared vision to deliver seamless experiences that help merchants grow their businesses and sell more," said Eddie Machaalani, co-founder and CEO for Bigcommerce. "What PayPal has delivered through One Touch for the web is a future-proof payments solution that will enable our merchants to stay at the forefront of innovation while streamlining the day-to-day management of their businesses."

Meanwhile, SmartFocus and Isaac Mizrahi New York recently partnered on an email platform that builds traffic for retailers. Early results show the email platform expanded the customer database by 500% while increasing revenue by 15%.

"It was important for us to work with a partner that understood where we are today and where we'd like to be in the future," said IMNY's Director of eCommerce, Dara Marks, who, along with Chief Marketing Officer Kate Twist, was looking for a communication solution that would help them increase revenue, improve loyalty and engage customers. We required tools and support that could grow alongside the business."






Image via Shutterstock

Tags: Bigcommerce, ecommerce, ecommerce tools, ecommerce trends, mcommerce tools, SmartFocus








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