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BizReport : Advertising archives : May 05, 2015

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials.

by Kristina Knight

First, Romabi has launched Blink. The new feature is part of the Roambi Analytics toolset and allows users to open and analyze CSV datasets direct from their mobile devices in real time. The data can also be shared between mobile devices. Blink is currently available for iPhone and iPad devices.

"As iOS adoption continues to increase in the business world, the need for
innovative products that empower the mobile workforce has exploded," said Quinton
Alsbury, Roambi co-founder and CEO. "In 2009, Roambi set the standard for how companies deliver critical data to their mobile users, and now we're taking the next leap forward by bringing 'freestyle analytics' to every mobile business user. No longer are mobile devices terminals; Blink brings the power of desktop level, inmemory analytics to iPad and iPhone users with the ease and experience of playing Angry Birds."

Meanwhile Corporate Visions has announced their Virtual Coach platform. Through Virtual Coach salespeople can key in to relevant audio, video and interaction coaching.

"Salespeople leave training sessions with the motivation to apply what they've learned, but without continuous reinforcement, it's easy for them to forget new skills or fail to adopt them," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "We're supplementing training events with virtual skills reinforcement and coaching so salespeople can be prompted to use techniques that are relevant to their exact stage in the selling cycle. Not only will this improve the application and proficiency of new selling techniques, but it will also ultimately lead to greater sales effectiveness and more closed deals."

Tags: ad tools, advertising, Corporate Visions, mobile marketing, Roambi

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