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BizReport : May 25, 2015 Archive

May 25, 2015 Archive

Advertising | May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? >>

Advertising | May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. >>

Advertising | May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors. >>

Advertising | May 25, 2015

How non-profits are succeeding online

The online space can be a huge influencer for non-profits. Social media, video content and native ads can influence both new and old donors to re-engage with the brand. The key is creating the right strategy and, of course, execution. >>