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BizReport : May 18, 2015 Archive

May 18, 2015 Archive

Mobile Marketing | May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. >>

Advertising | May 18, 2015

Ad Roundup: Programmatic and ecommerce solutions

In today's advertising roundup: a solution that offers scale for programmatic campaigns and a partnership bringing customized ecommerce experiences. >>

Advertising | May 18, 2015

Top 4 tips to improve A/B testing

A/B testing is one of the best ways for brands to know what will happen once their campaigns are launched into the wild. One expert offers his top tips to improve campaign testing. >>