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BizReport : May 15, 2015 Archive

May 15, 2015 Archive

Mobile Marketing | May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure customer privacy and security via mobile devices. >>

Advertising | May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed to make sure the entire team understands data collection points and knows how to appropriately rank data sources. >>