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BizReport : May 14, 2015 Archive

May 14, 2015 Archive

Ecommerce | May 14, 2015

Brands should take advantage of the rise in "how-to" searches on YouTube

The number of people turning to YouTube to learn how to accomplish a task such as apply make-up, put up wallpaper or use an espresso machine has risen significantly in the last year, according to new data released by Google. >>

Internet | May 14, 2015

Cost of cybercrime to top two trillion dollars by 2019

The cost of data breaches will rise dramatically as more personal and business data is digitized and connected online, according to a new study from Juniper search that pegs the cost at more than $2 trillion by 2019. >>

Advertising | May 14, 2015

Top 3 tips to keep brand values centered

When a company loses sight of its culture and the values within that culture, it can be devastating. As a founder, it's imperative that you create and foster the company culture; it's one of your most important roles but too often it's overlooked during times of growth. One expert offers insight into how brands can keep those starting values at their core as they grow. >>

Advertising | May 14, 2015

Brands: Are you stumbling over data?

Today, brands are better at parsing data to gain customer insights, but many still have a long way to go when it comes to putting that information into an actionable context. There are still many issues companies need to work through around data usability, security, and how to apply real-time information. >>