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BizReport : May 11, 2015 Archive

May 11, 2015 Archive

Advertising | May 11, 2015

Report: Look for auto brands to move local

Auto makers and dealers are making a comeback. From 2008 when many seemed unable to give cars away, lots are filling up and sales and looking up. And, according to new data out from BIA/Kelsey Group, their ad dollars are moving up, too. >>

Ecommerce | May 11, 2015

Ecomm Reports: Traffic up, mobile spending up

Two new reports into the ecommerce space paint an interesting picture for online retailers: Euclid's newest data shows spending down while traffic to stores has increased, and Adyen reports more and more shopping is being done via mobile. >>

Advertising | May 11, 2015

Ads featuring males faces, red backgrounds, and offers have higher conversion rates

Online ads featuring men are four times more likely to elicit a positive response than those featuring women, according to a new study from Rocket Fuel, while red backgrounds, animation and offers also raise conversion rates. >>

Ecommerce | May 11, 2015

Shop Direct signals the end of print catalog distribution

Eight decades of print catalog distribution is coming to an end as Shop Direct, which owns department store brands including Very.co.uk and Littlewoods.com, makes the decision to cease producing printed catalogs. >>



Advertising | May 11, 2015

Top tips for a better data strategy

Data is crucial for brands, be they online or brick and mortar. But did you know there is a difference between data, intelligence and insight? One expert breaks down what brands need to know to build a better data strategy. >>

Blogs & Content | May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers. >>

Mobile Marketing | May 11, 2015

Millennials choose mobile to search, contact financial services and insurance companies

Recent research by the Marchex Institute reveals that, for financial services and insurance companies, it is now typical for Millennial Gen X consumers to search on their mobile phone and make a call directly from that search result. >>