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BizReport : May 8, 2015 Archive

May 8, 2015 Archive

Social Marketing | May 08, 2015

Politics huge on Facebook but it's no echo-chamber, says the network

If you have Facebook friends in the U.K. you have probably seen a lot of political posts, or "I have voted" statuses in the past 24 hours. But does Facebook only fill your News Feed with political posts you agree with? No, says the social network. >>

Social Marketing | May 08, 2015

73% of consumers expect to see small businesses on Facebook

Recent research highlights the importance of Facebook to small businesses. It found that social media carries just as much influence over purchase intent, if not more, than other forms of marketing such as SEO, PPC and mobile marketing, for small and medium-sized businesses. >>

Mobile Marketing | May 08, 2015

Brands: How to engage through mobile without overloading

There are hundreds of thousands of apps in the mobile space - everything from productivity enhancements to games and even social networking options. All that connection can be a boon for brands - unless they bombard their customers with too much information. >>

Advertising | May 08, 2015

Online roundup: Partnership and expansions to offer online brands more

In today's online roundup: a partnership that includes programmatic buying options, a new platform for mobile brands and an expansion in how online retailers can accept payments. >>