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BizReport : May 6, 2015 Archive

May 6, 2015 Archive

Advertising | May 06, 2015

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls to businesses are the result of mobile ads; nearly two-thirds of mobile search and display ads result in calls to businesses. >>

Trends & Ideas | May 06, 2015

Research reveals toddlers are mastering mobile

Today's toddlers are not content with plastic toy phones. Recent research has found that even before they are one year old a third of babies are interacting with the real thing. >>

Research | May 06, 2015

Experian helps tackle the challenges of data migration

Nearly all businesses engage in data migration at some time or another. According to new research from Experian, many businesses find such projects challenging. To ease the pain of data migration Experian offers advice. >>

Ecommerce | May 06, 2015

Survey: SMBs concerned about cyber security

Small businesses are more worried about online security than many think. That is the takeaway from a new Endurance International Group survey which showed most (81%) of small businesses have cyber security concerns; nearly all (94%) say they 'often think' about their online security. >>



Mobile Marketing | May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue generated from Opera's platform. >>

Ecommerce | May 06, 2015

Forrester: 96% of music sales will occur online by 2019

Online spending in the U.S. is predicted to reach $334 billion this year, according to a new report from Forrester Research. Furthermore, by 2019 nearly all music sales will be online. >>