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BizReport : May 1, 2015 Archive

May 1, 2015 Archive

Social Marketing | May 01, 2015

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. >>

Advertising | May 01, 2015

Consumers find card-linked marketing helpful for special occasions

Using card-linked marketing to help with special occasions such as Mother's Day is something that the majority of Americans would embrace, according to insights gleaned from a survey by data and advertising company Cardlytics. >>

Mobile Marketing | May 01, 2015

More than 40% of UK online transactions made via mobile

A global Mobile Payments Index from payment technology firm Adyen shows that the UK is the world's number one with 44.4% of online payments made via mobile in the first quarter of 2015. >>

Advertising | May 01, 2015

Expert: How to engage Hispanic shoppers

If your organization only does business in the U.S., you may think you don't need to worry about providing multilingual websites, mobile apps and other digital content to your customers. But this is a major misperception, according to one expert. >>



Ecommerce | May 01, 2015

How forms can speed customer service

Customer service is becoming more important each day, and with the plethora of ways customers can reach out, brands need to be ready. One expert offers his top 5 ways online forms can ease customer service. >>