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BizReport : Mobile Marketing : April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared.

by Kristina Knight

Kristina: According to some estimates about 60% of online searches are now coming from mobile devices. What does it really mean to be mobile-friendly?

Itai Sadan, Co-Founder and CEO, DudaMobile: Previously Google looked mainly at URL structure and the content of a website. Now the overall mobile experience will be taken into account. This means adhering to certain design principles, like ensuring links are not too close together (so thumbs won't mistakenly click the wrong one), and text is large enough to be read easily on mobile. Going forward, it can be expected that Google will continue down this path of optimizing design, so it's wise for those looking to get their websites in order for April 21 to stray away from mobile faux pas, such as full-screen interstitial ads and videos that play automatically below the fold.

Kristina: Will 2015 finally be the Year of Mobile?

Itai: Though every year there are a handful of articles that claim "This is the Year of Mobile," 2015 is different. The writing is on the wall and Google has now insured that mobile can no longer afford to be an afterthought for both small business owners and web professionals alike. They have made mobile-friendliness a top priority for anyone looking to leverage smartphone site traffic, and for many this will mean a shift in how overall website design practices.

Formerly, many designers and developers took a top down approach, starting with desktop and working down to mobile. However, this year mobile-first will become much more commonplace, with responsive websites being built to make the most of the small-screen user experience and then being scaled up to also meet the needs of tablets and desktops. With this in mind, you can expect a large expansion in the interactivity mobile-friendly websites and a boost in the quality of small-screen experiences this year.

Image via Shutterstock

Tags: DudaMobile, M:commerce, mobile commerce, mobile marketing, mobile marketing trends, year of mobile

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