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BizReport : Search Marketing : April 13, 2015


What Google's mobile-friendly update means to brands

Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the world.

by Kristina Knight

Kristina: What does Google's new SEO stance mean for brands?

Itai Sadan, Co-Founder and CEO, DudaMobile: This is good news and in fact, an opportunity for small businesses worldwide. Though this new change to Google's search algorithm will negatively affect the ranking of sites that are not mobile-friendly, those that are prepared for April 21 will likely see a boost in both their place in search results and an increase in mobile traffic. This SEO update is the perfect motivation to evaluate the state of an SMBs web presence to optimize for mobile and higher conversion rates. After all, the better the overall website experience (mobile or otherwise) the more likely a visitor is to turn into a customer.

Kristina: According to Google brands and businesses using responsive design, dynamic serving and separate mobile sites will fare very well. Why is that?

Itai: Responsive and dynamic serving require a business owner (or web professional they hire) to build an entirely new website that will format itself for desktop, tablet and mobile. These are the preferred approaches if an SMB is ready for a comprehensive redesign. If they're currently happy with their existing desktop website, a separate mobile website is relatively quick and easy to create, and will comply with Google's new mobile friendly requirements.

More from Itai and DudaMobile later this week, including whether or not 2015 will be The Year of Mobile.

Image via Shutterstock

Tags: DudaMobile, Google, Mobile marketing, mobile search, Search marketing, SEO trends










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  • Great Article! This is a great move for Google. I can't tell you how many times I have come across a site that is not mobile friendly.



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