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BizReport : Ecommerce : April 28, 2015


Surveys point to what Mom wants

Gym memberships? A new hair style? A fun meal with the family? Kids (and dads) across the country are looking for something great for Mom this Mother's Day, and we've got some inside scoop.

by Kristina Knight

First, Criteo has released a new infographic that finds if kids (and dads) have already made purchases, Mom will likely get jewelry for Mother's Day. Those shopping the week of May 4 are most likely to receive clothing/accessories from mass merchants or luxury brands and those shopping last minute (week of May 7), flowers and gifts are on tap.

The report also indicates about one-third of Mother's Day purchases will be made on mobile devices this year.

As to what Mom really wants, a new survey from Ebates indicates moms aren't looking for a trip to the gym from their kids. The Ebates survey shows more than half (60%) of moms want quality family time while about one-third (31%) would be happy with dinner out.

But Mother's Day isn't just about giving gifts -it's about what Moms have given their kids. BeFrugal recently surveyed people about the best advice they've gotten from their mom. Among the winners:

• 81% say Mom has offered financial advice, about half (55%) say that advice was to 'live within the means' and to budget (40%)
• 85% say Mom taught them to be frugal, 57% say Mom taught them how to take advantage of sales, coupons and discount codes
• 79% say they'll use Mom's tricks when they shop - using coupons and codes to save

Image via Shutterstock

Tags: BeFrugal, Criteo, Ebates, ecommerce, ecommerce trends, mother's day trends










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