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BizReport : Research : April 07, 2015

Study: What shoppers are looking for this spring

Now that April has rolled around many shoppers are thinking about freshening up their homes - inside and out. But just what products will shoppers find the most engaging? A new report out from HookLogic sheds light on what retailers in the home goods category might see.

by Kristina Knight

Flowers, sofas, bedding. Spring means spring cleaning - and freshening for many shoppers. A new trends report out from HookLogic indicates retailers within the Home Goods category might see an uptick in spending over the next few weeks. The three biggest shopping areas are expected to be Kitchen/Dining, Furniture and Household Appliances, these three are predicted to account for about three-quarters of the spend for the Home Good vertical.

Other interesting predictions include:

• On average carts will be worth $154 each and hold 2 items (based on Jan-March numbers)
• Highest conversion rates will be seen in bedding, lighting and bath accessories

"[C]onsumers are more focused on specific items, and needs less browsing time before making a purchase. Expect conversion rate increases in Lawn & Garden, and potentially other Home Goods items that would have been more challenging to order in winter, like Furniture or Household Appliances. Lighting is likely to see a big drop-off, thanks to an increase in daylight hours. Décor is also likely to decrease, as consumers focus on ridding themselves of non-essentials," writes the company.

For the first quarter of 2015, carts averaged $340 in household appliances, $267 in lawn and garden and $225 in kitchen and dining.

Tags: 2015 retail trends, HookLogic, spring retail trends, spring shopping trends

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