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BizReport : Ecommerce : April 08, 2015


Study: Mobile key to global ecommerce success

If brands polled customers around the world one thing would be clear: shoppers in different regions want different things. Some want free shipping, others want payment options. But, one new report indicates there is one thing all shoppers want: flexibility.

by Kristina Knight

comScore and UPS have released the UPS Pulse of the Online Shopper and the findings indicate that, on a global scale, retailers would benefit by offering their customers more flexibility. That flexibility is crucial not only in how shoppers pay for their purchases but how retailers set up shop to serve both online and in the mobile space and how/where customers can receive their packages.

Some interesting findings from the report include:

• 45% of Asian shoppers would like online orders delivered away from their home
• 39% of Brazilian shoppers, the most mobile friendly, report they can't get clear product images on their mobile devices
• European shoppers are most likely to shop in-store, but 52% said that when ordering online they want to see expected arrival dates not 'expect delivery in 4 days' type messaging
• 83% of American shoppers will wait up to 2 days for package arrival if shipping is made free

"Consumers demand more from their package delivery experience, and today's online shopper expects us to respond by creating solutions that are convenient for them," said Alan Gershenhorn, UPS executive vice president and chief commercial officer. "Globally, we now have more than 13 million UPS My Choice® members and over 15,000 UPS Access Point™ locations and we continue to expand both services to meet their needs."

Image via Shutterstock

Tags: comScore, ecommerce, ecommerce trends, mcommerce, mobile marketing, UPS Pulse of the Online Shopper










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