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BizReport : Mobile Marketing : April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits.

by Kristina Knight

First, ShareThis has released their Consumer Sharing Trends for Q1 2015 and according to the data mobile devices now account for more than half of social media shares. And, unsurprisingly, Facebook remains the King of Shares, pulling a solid 84% of social media sharing activities. Perhaps more surprising is where these shares are happening - not on PCs or desktops but via mobile devices. Most (87%) of Facebook sharing occurs on mobile devices.

Other interesting findings from ShareThis include:

• Consumers are more likely to surf via desktop (62%) than mobile device (38%)
• 79% of social activity on desktops is on Facebook, 87% of mobile activity is Facebook related
• The top sharing categories include Arts/Entertainment (16.9%) and People/Society (11.5%)

Meanwhile MarketLive is reporting in their Q1 Performance Index that visits to online retailers from mobile phones have increased more than 260% with smartphone-based orders increasing 104% (Q1 2014 vs Q1 2015). Researchers also noticed a strong increase in smartphone-based revenue - with shopper spending from smartphones increasing 147% per visit.

"We've been watching the influence of mobile devices deepening in every quarterly Performance Index for the past year, and clearly Google recognized that searches from mobile devices are poised to surpass search on desktop computers," said Ken Burke, founder and CEO of MarketLive, Inc. "Every retailer needs to show their brand at its very best every time a customer interacts with them - via any channel, on any device, at every key contact point - and mobile is no exception. MarketLive developed its responsive design approach with integrated merchant and development tools to enable merchants to capitalize on this mobile trend. Responsive design ensures our retailer customers provide a positive and engaging shopping experience for their mobile shoppers. For any online merchant that still hasn't made accommodations for mobile, they are lagging behind their competitors and no doubt losing out on traffic."

Other interesting findings include:

• Smartphone visitor to buyer conversions increased 136%
• Ecommerce revenue from smartphones increased 123%
• Together, smartphones and tablets now account for 26% of ecommerce revenues
• Smartphones and tablets now account for 41% of ecommerce traffic

Image via Shutterstock

Tags: ecommerce, M:Commerce, MarketLive, mobile commerce, mobile marketing, ShareThis, social marketing

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