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BizReport : Mobile Marketing : April 21, 2015


Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip.

by Kristina Knight

Did you go to a travel store to book your last trip? Or an online venue? If you're like a growing number of Americans your first stop was neither a physical or online store - but a mobile one. That according to a new infographic released by AppLift and Priori Data which indicates nearly half (47%) of travelers began their last trip on a mobile device.

Some interesting takeaways from the infographic include:

• There are 61,000 travel-based apps in the Apple Store and 64,000 in the Android store
• The Cost of Acquisition rate for travel apps (US) is $3 (Apple) and $2.50 (Android)
• The CoA in the UK is $1.70 (Apple) and $1.50 (Android)
• In France the CoA is $1.50 (Apple) and $1.20 (Android)

The research also shows that while traveling most of these tourists are checking in on their social networks at least daily (72%). The full infographic can be found here.

Meanwhile, Experian Marketing Services has identified the most-used travel websites for US consumers - leading the pack are Google Maps, which are used by about 21% of consumers. TripAdvisor, MapQuest, Southwest Airlines and Expedia round out the top 5 and all have a less than 5% share across PC and mobile-but-non-app screens.






Image via Shutterstock

Tags: AppLift, Experian Marketing Services, mobile marketing, mobile travel sites, travel marketing








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