BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Advertising : April 02, 2015


Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%.

by Kristina Knight

Mobile search has also shown a strong uptick, with spending increasing 81% YoY. IgnitionOne points out that the search spend increase is the largest for a quarter in the past six years.

The report also indicates programmatic display is on the rise, increasing 36% YoY; the Facebook Exchange shows a 46% increase in spending.

"While many have claimed Google is in decline, that is clearly not happening based on this data. Digital marketing continues to grow and Google is growing with it," said Will Margiloff, CEO of IgnitionOne. "However, Google is not the juggernaut it used to be. It faces stiff and unyielding competition on all fronts of their vast multifaceted business in ways it hasn't experienced for many years. It remains to be seen whether or not they can regain their previous momentum."

The report breaks down mobile search spending, showing that tablet spending is up 39% (YoY) while smartphone spending is up 81% (YoY). The researchers also point to mobile display as a trending area - mobile display spending increased 143% (YoY) while impressions increased 85%.

Other interesting findings from the report include:

• Programmatic display spending, up 34%
• Facebook ad spending increased 46%
• Market share for Yahoo/Bing increased to 26% of the search spend






Image via Shutterstock

Tags: advertising spend, advertising trends, IgnitionOne, search ad spend, search marketing








Subscribe to BizReport







http://www.bizreport.com/2015/04/q1-report-indicates-surging-search-market.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.