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BizReport : Advertising archives : April 02, 2015

Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%.

by Kristina Knight

Mobile search has also shown a strong uptick, with spending increasing 81% YoY. IgnitionOne points out that the search spend increase is the largest for a quarter in the past six years.

The report also indicates programmatic display is on the rise, increasing 36% YoY; the Facebook Exchange shows a 46% increase in spending.

"While many have claimed Google is in decline, that is clearly not happening based on this data. Digital marketing continues to grow and Google is growing with it," said Will Margiloff, CEO of IgnitionOne. "However, Google is not the juggernaut it used to be. It faces stiff and unyielding competition on all fronts of their vast multifaceted business in ways it hasn't experienced for many years. It remains to be seen whether or not they can regain their previous momentum."

The report breaks down mobile search spending, showing that tablet spending is up 39% (YoY) while smartphone spending is up 81% (YoY). The researchers also point to mobile display as a trending area - mobile display spending increased 143% (YoY) while impressions increased 85%.

Other interesting findings from the report include:

• Programmatic display spending, up 34%
• Facebook ad spending increased 46%
• Market share for Yahoo/Bing increased to 26% of the search spend

Image via Shutterstock

Tags: advertising spend, advertising trends, IgnitionOne, search ad spend, search marketing

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