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BizReport : Mobile Marketing : April 28, 2015


Mixing work with personal life causes guilt among Generation Mobile

The use of mobile to conduct personal tasks at work, and to do work during personal time, is causing Generation Mobile pangs of guilt, according to recent research from U.S. research agency MobileIron.

by Helen Leggatt

In their survey of 3,500 full- and part-time workers, conducted by Harris Poll across six countries (France, Germany, Japan, Spain, the U.K. and the U.S. - a common trend was found. More than half (58%) feel guilty about the blurring of their work and personal lives through their mobile device, particularly when receiving personal communications when at work. That contrasts with 46% of non-Generation Mobile workers. Even more, 61%, feel guilty about performing work tasks during personal time or holidays compared to 47% of non-Generation Mobile workers.

Generation Mobile said they did a quarter (26%) of their work on a mobile device, compared to the 17% done by non-Generation Mobile workers. Furthermore, 82% of Generation Mobile conduct at least one personal task on their mobile device per day during work hours, compared to 72% of non-Generation Mobile workers and do at least one work task during personal time (compared to 54% among non-Generation Mobile workers).

"Mobile is fundamentally changing how we work and live," said Bob Tinker, CEO of MobileIron. "The Gen M Study, to us, reflects the emerging, connected culture of modern business. Forward-thinking companies embrace this change and understand that mobile is as much an HR program as a technology initiative."

The findings suggest that being able to mix work and personal tasks during the working day is "highly important" to Generation Mobile. Employers that do not support this style of working may find they encounter recruitment and retention problems. Six out of ten Generation Mobile workers said they would leave their job if their employer restricted the ability to do personal tasks at work or did not allow remote work.






Image via Shutterstock

Tags: behavior, Generation Mobile, mobile








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