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BizReport : Mobile Marketing : April 13, 2015

Kochava: Mobile transactions up nearly 500%

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470% (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users.

by Kristina Knight

"Having actionable measurement and attribution data is no longer just a nice-to-have for app marketers; it's become a critical imperative for successful mobile campaigns," said Charles Manning, Kochava CEO. "Kochava's early growth in 2015 has shown us just how hot this space has become. The addition of Jeremy Grimm leading our new publisher division providing white glove support to our publisher partners, coupled with the opening of our San Francisco office spearheaded by our new vice president of business solutions, James Linden, all points to an even more successful Q2 for Kochava."

Kochava's platform allows brands to measure both app engagements and conversions; the platform offers up demographic and other targeting information so that brands can create accurate mobile profiles for their users. The data is offered up in real time, enabling brands to optimize mobile spending as campaigns progress.

Kochava is opening a new office in San Francisco and has tapped James Linden to head up the new operation.

"Kochava is taking the mobile measurement and attribution space by storm, adding new top brands weekly to its already impressive customer list," said James Linden. "It's an exciting time to be joining the company, especially in San Francisco, which has long been a key market for Kochava and a place where the potential for customer growth is off the charts."

Image via Shutterstock

Tags: Kochava, m:commerce, mobile commerce, mobile marketing

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