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BizReport : Advertising archives : April 06, 2015

EComm Roundup: Email, app trackers released

In today's roundup: two new tools set up to give brands better insight into email and mobile, as well as a funding round for a payroll processor.

by Kristina Knight

First, Intelliverse that gives brands insight into what happens with their email campaigns as soon as they click 'send'. Called Email Tracker, the tool gives email marketers insight into the status of their campaigns - from the time an email is opened to the device used to open that message and even the recipient's location.

"Email, phone calls and social media interactions are the core mediums used in sales prospecting, yet there are many unknowns with email -- salespeople generally don't know if their email is opened, let alone when or how," said Sean Gordon, CEO of Intelliverse. "Our email tracker takes the guesswork out of managing customer relationships to help businesspeople create more impactful connections, speed up the sales process and, ultimately, close more deals."

Meanwhile ZenPayroll has announced a $60 million funding round; the round is led by Google Capital. Since launching in 2012, the payroll processor has grown to service more than 10,000 SMBs across the US.

"We are proud to welcome Google Capital to the ZenPayroll community. Not only does Google exemplify the power of technology to improve people's lives, they also share our core belief that people are the most important part of every business," said Joshua Reeves, CEO and cofounder of ZenPayroll. "We are building a future where everyone can reach their fullest potential at work. That mission is part of everything we do, from designing the product to serving our customers to growing our team. We are excited to benefit from the talent, passion and strategic expertise of Google's technology and product leaders."

Finally, Appboy has added retention data analysis to its toolset, giving brands more insight into how customers are engaging with their mobile apps. The new tool tracks both short and long term retention data.

"Apps typically see a natural fall off of users after a certain time period or experience dips in engagement," says Mark Ghermezian, CEO and Co-Founder at Appboy. "Instead of waiting to see if new users will stick around, Appboy's retention analysis allows marketers to draw on data reflecting engagement patterns experienced by past segments of users to proactively adjust your marketing outreach, preventing user declines before they ever occur."

Tags: advertising tools, AppBoy, ecommerce tools, Intelliverse, mobile marketing, ZenPayroll

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