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BizReport : Advertising archives : April 28, 2015

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses.

by Kristina Knight

First, Campaigner has launched a partner program; the white label program offers account creation, management and billing options as well as A/B testing, segmentation and reporting options.

"The goal of our new channel program is to provide organizations with the technology, business consulting and resources required to quickly and effortlessly transition to a white label reseller model within days," said Sam Maalouf, Campaigner's new channel sales manager. "The transition will position their business on an immediate path to higher-value, higher-margin services that are a natural complement to their existing products and services offered."

Meanwhile, Kaspersky has launched an SMB security solution the gives small businesses access to enterprise grade tech that is focused on the needs and issues SMBs face. Through the solution users have access to cloud-based management for passwords and security for financial data as well as threat protection.

"Running a small business can be very exciting and fun, but being small doesn't mean being less noticeable by cybercriminals. It's very important for businesses to pay more attention to ensuring their cybersecurity, andKaspersky Small Office Security has made it easy. It's straightforward to install, simple to configure, and easy to maintain, so that business owners can get on with doing what they do best: making the company a success," said Konstantin Voronkov, Head of Endpoint Product Management, Kaspersky Lab.

Image via Shutterstock

Tags: advertising, advertising tools, Campaigner, email marketing, Kaspersky, online security

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