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BizReport : April 30, 2015 Archive

April 30, 2015 Archive

Mobile Marketing | April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. >>

Advertising | April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. >>

Ecommerce | April 30, 2015

Ecommerce Roundup: Mobile support, what shoppers want

There are two new trends in the retail space that may be disturbing for some retailers. First, a growing number of shoppers want mobile customer support options while most Millennials say they don't want to deal with salespeople in stores. >>

Research | April 30, 2015

UK: Discount supermarkets challenge 'Big Four' in consumer engagement

A new study of UK supermarket brands has revealed that the discount brands are better able to engage with consumers over a long period that their "Big Four" rivals. >>



Ecommerce | April 30, 2015

UK: Mobile outstrips PC for apparel searches

Shopping for clothes online has become a mobile activity, according to the latest British Retail Consortium-Google Online Retail Monitor. >>