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BizReport : April 28, 2015 Archive

April 28, 2015 Archive

Advertising | April 28, 2015

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses. >>

Advertising | April 28, 2015

IAB report shows increasing commitment to digital video advertising

The Interactive Advertising Bureau has released a new study showing that more than two-thirds of marketers and agencies are moving budgets away from television to digital video ad spending. >>

Loyalty Marketing | April 28, 2015

Financial services industry reward programs falling short of consumer expectations

When choosing a new bank or credit card, consumers are more influenced by the rewards on offer than they are by customer reviews, according to new research conducted by Collinson Latitude. >>

Mobile Marketing | April 28, 2015

Mixing work with personal life causes guilt among Generation Mobile

The use of mobile to conduct personal tasks at work, and to do work during personal time, is causing Generation Mobile pangs of guilt, according to recent research from U.S. research agency MobileIron. >>



Ecommerce | April 28, 2015

Surveys point to what Mom wants

Gym memberships? A new hair style? A fun meal with the family? Kids (and dads) across the country are looking for something great for Mom this Mother's Day, and we've got some inside scoop. >>

Social Marketing | April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit a web or mobile site. >>