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BizReport : April 20, 2015 Archive

April 20, 2015 Archive

Social Marketing | April 20, 2015

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. >>

Advertising | April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College. >>

Ecommerce | April 20, 2015

Online shoppers overwhelmed by choice

The huge amount of information online is crippling consumers' abilities to make decisions. This has led to many using just one or two trusted sites for content discovery and shopping, according to recent research from Carat. >>

Mobile Marketing | April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research. >>



Ecommerce | April 20, 2015

Translation challenges stymying online communication

For a couple of years experts have been encouraging brands to become more global-minded. Today shoppers aren't just looking at US-based or UK-based companies because they live in that country. Shoppers are looking at ecommerce sites from all corners of the world. >>

Mobile Marketing | April 20, 2015

Mobile Roundup: Commerce, security options released

In today's mobile roundup, a trio of releases set up to help consumers find the things they want through the mobile space - from retail therapy to increased security. >>