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BizReport : April 16, 2015 Archive

April 16, 2015 Archive

Mobile Marketing | April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps. >>

Internet | April 16, 2015

Holidaymakers swindled out of £2.2 million in 2014

Fraudsters swindled £2.2 million from unsuspecting holidaymakers and travelers in the UK last year, according to new figures released to alert the public to the dangers posed by holiday booking fraud. >>

Trends & Ideas | April 16, 2015

Brits warming to biometric technology for online banking access

Just as many UK consumers want to use fingerprint recognition technology to gain secure access to their online banking as those who want to use passwords, according to recent research from Equifax reveals. >>

Mobile Marketing | April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them. >>



Advertising | April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality of the consumer. >>

Mobile Marketing | April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared. >>

Advertising | April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing. >>