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BizReport : April 15, 2015 Archive

April 15, 2015 Archive

Mobile Marketing | April 15, 2015

Survey: M:Commerce lagging behind fraudsters

Only about one-quarter (23%) of merchants currently accept mobile wallet payments according to the 2015 Mobile Payments & Fraud Survey, but the most interesting news: mobile fraud is accelerating faster than mobile retailers are implementing practices to stave that growth. >>

Blogs & Content | April 15, 2015

Blogs, social media not as important to B2B buying process as marketers assume

How much of an impact do social media and blogs have on the B2B buying cycle? Not much, according to a new report from KoMarketing. >>

Trends & Ideas | April 15, 2015

Poll reveals Americans' attitudes to the contents of their mailbox

Despite the dominance of email and social networks, Americans continue to receive a wide variety of mail delivered to their home each day. But how do they react to various types of mail, including catalogs and advertising fliers? A Gallup poll has shed some light on current attitudes. >>

Mobile Marketing | April 15, 2015

Mobile just the ticket: By 2019 1 in 2 tickets will be purchased with mobile

Within the next five years, 1 in 2 digital ticketing transactions will be via mobile, according to a new forecast released by Juniper Research. >>

Research | April 15, 2015

Survey: SMBs want tax reform

Tax day is here and according to a majority of small businesses polled, they want reform. According to new data out from Endurance International Group about 90% of SMBs polled believe the federal tax code needs to be reformed. >>

Advertising | April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. >>