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BizReport : April 14, 2015 Archive

April 14, 2015 Archive

Research | April 14, 2015

Survey: Brands believe salespeople are key but aren't training

Turns out there is a disconnect between salespeople, training and feedback. According to new data out from Corporate Visions while most brands agree that salespeople need training to ensure their messaging is articulated well (85%) fewer than half are having salespeople practice their pitches in person (41%). >>

Search Marketing | April 14, 2015

gShift: Most believe Google's algorithm change will impact business

Next Tuesday Google will roll out a new mobile-friendly update to their search algorithms. And, according to one survey, brands believe their businesses will be impacted - some probably negatively - by the change. >>

Loyalty Marketing | April 14, 2015

Increase brand loyalty by supporting consumers' emotional well-being

Even in today's connected world, people are dealing with their emotional well-being alone. However, new research suggests that brands can join in the well-being journey by bringing together, motivating and supporting consumers and, in turn, gaining their loyalty. >>

Social Marketing | April 14, 2015

Expert: What brands need to know about Twitter's update

Twitter has announced plans to change how they interact with businesses and brands using their platform - namely their 'firehose partners'. What does this mean for businesses on the social network? >>



Mobile Marketing | April 14, 2015

Research: British mobile spend to soar but retailers unprepared

Within the next decade almost £1 in every £7 spent in British stores will be transacted via mobile, according to new research released by Barclays. However, many retailers are not prepared for this change in purchasing behavior. >>

Ecommerce | April 14, 2015

Barcode technology, not drones, among British shoppers' wants

Research reveals that the 'new technology' that British shoppers look forward to is not drone deliveries and mobile payments but services that are already, to some extent, in existence. >>