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BizReport : April 7, 2015 Archive

April 7, 2015 Archive

Social Marketing | April 07, 2015

Can you identify with these six social media faux-pas?

Social media can be a godsend and a curse for small businesses. While it is inexpensive, it is also a skill and a commitment. Here are six of the biggest mistakes small businesses make when trying to make use of social media. >>

Advertising | April 07, 2015

2015 global ad spend to exceed half a trillion dollars

Marketers are predicted to spend more than half a trillion dollars globally in 2015 despite the lack of boost brought about by major events. >>

Advertising | April 07, 2015

Ad viewability: 70% a reliable threshold

The IAB's viewability recommendation of using a threshold of 70% of impressions across a campaign as a reliable benchmark for ad performance turns out to be right on the mark, according to new research conducted by Sizmek Research. >>

Research | April 07, 2015

Study: Competition stymies some employees

It turns out some Americans are a bit stymied with the ability to stay at a competitive level. New data out from Owler about 43% of Americans say they are 'frustrated by the challenges' involved in staying competitive at work. >>



Social Marketing | April 07, 2015

Studies show baseball's favorites

Major League Baseball's regular season got on underway on Monday, and fans are already makes themselves heard. Two new surveys indicate which teams are leading in social sentiment and in fan loyalty. >>

Research | April 07, 2015

Study: What shoppers are looking for this spring

Now that April has rolled around many shoppers are thinking about freshening up their homes - inside and out. But just what products will shoppers find the most engaging? A new report out from HookLogic sheds light on what retailers in the home goods category might see. >>