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BizReport : Ecommerce archives : March 24, 2015

Wizeline's release uses data to drive enterprise decisions

Large-scale businesses can have a hard time using the product life cycle effectively. That is where a new tool from Wizeline comes in. Their new data offering is set up to help enterprise businesses reduce research and development spending while maximizing the product development investments.

by Kristina Knight

The road between product idea to implementation can be difficult no matter what the size of a company. But, for larger scale businesses the road can also be filled with wasteful spending and developments that can't be immediately capitalized upon. Enter a new solution from Wizeline.

"Managing the product lifecycle at large companies is highly complex and, in many cases, incredibly wasteful." said Matt Pasienski, Wizeline's Director of Product. "Wizeline's enterprise offering delivers new, powerful insights. Our new All Products Roadmap, for instance, enables decision-makers to identify and track successful product development efforts in one product line or business, and translate them to other lines, products, or markets. "

Through Wizeline's software solution brands can drive more efficient product development stages, which can help to stabilize budgets through the R&D phase and on into product launches. The platform also offers businesses better visibility into all product performance measures to give a more realistic view of the overall investment.

"Wizeline delivers critical business insights into our product development process," said Aashish Chandarana, Senior Vice President of Business Operations at News Corp, a business which has used Wizeline's products in the past. "As a result, we've been able to significantly reduce the time required to define effective product strategies across our various global business units and accelerate the pace of innovation, at all levels in the organization."

Tags: advertising, advertising lifecycle, advertising tools, Wizeline

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