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BizReport : Research : March 06, 2015


Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January 2014 vs. January 2015).

by Kristina Knight

What is a phablet? Devices like the iPhone 6 Plus and the Samsung Galaxy Note, which have larger screen sizes but can still fit into purses and pockets.

While medium smartphones have increased their market share by about one-third (38%) and small tablets have increased their share by 14%, Flurry's data shows 'phablets' have increased their market share by nearly 150% YoY, a sign that the phablet is here to stay.

"While it may seem, given the name, that phablets are simply the middle ground between a smartphone and a tablet, it is a game-changing form factor. It is a killer media-consumption device. Looking at [the data], you might argue that the phablet is taking market share from the tablet, but if you seek the true victim of the phablet, it is the mobile web," writes the report authors. "Since the ascension of phablets, the total time spent in apps compared to mobile web picked up an additional 2%, increasing total time spent in apps to 88% of total time spent on mobile in the US, versus 12% on the mobile web. This is compared to 86% and 14% respectively in April of 2014. Our data shows that this shift is predominantly attributed to phablets."

As for what mobile users are doing with their phablets, the answer is simple: consuming content. According to the report mobile users are consumers content in huge amounts, from music and games to sports and news content.






Image via Shutterstock

Tags: Flurry, mobile device trends, mobile marketing, mobile trends, phablet trends








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