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BizReport : Advertising archives : March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile devices now account for about one-third of all online video views.

by Kristina Knight

Year over Year, the report shows that mobile devices and tablet video views increased 34% (Q4 2013 vs Q4 2014); that increase is over five times higher than in Q4 2012.

"This trend is indicative of the huge opportunity broadcasters and publishers now have to personalize experiences for mobile-minded audiences, including both content watched and ads delivered," says Jay Fulcher chief executive officer of Ooyala. "As phone screens continue to grow and data and pricing plan strategies are optimized to encourage better on-the-go video experiences, companies with strong mobile-first strategies will be the best positioned to maximize their reach and their revenues"

Other interesting findings from the report include:

• 35% of all European video ad views were via mobile (December 2014)
• 12% of broadcaster ad impressions were from mobile video
• 70% of tablet viewers' time is spent with long-form content (Q4 2014)
• 54% of all mobile viewers' time is spent with short-form content, 46% is spent with long-form

About one-third (38%) of video plays happened on mobile devices; 41% of connected TV viewers' time was spent with long-form content.

Image via Shutterstock

Tags: mobile marketing, mobile video, Ooyala, video ad trends, video advertising

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