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BizReport : Mobile Marketing : March 27, 2015

Smartphones reach new milestone in U.S.

A new milestone has been reached, according to new figures released by comScore. All but 25% of people in the U.S. now own a smartphone.

by Helen Leggatt

Smartphones are now deeply embedded in day to day lives and are changing the way people connect and consume. According to recent research from Apigee, half (49%) say smartphones have changed the way they date, how they shop (84%), how they bank (78%), how they watch television and movies (70%) and even how they do their job (65%).

Apigee's '2014 Digital Impact Survey' found that 88% of all smartphone owners don't intend to spend less time with their mobile device this year and will spend at least as much time with it as they did last year. Thirty percent expect their mobile use to increase and 32% plan to increase the number of apps they download.

According to new figures released by comScore, the U.S. has now passed a smartphone milestone, making up 75% of the mobile phone market - up from 65% twelve months ago and 2% 10 years ago. That means that three-quarters of those age 13+ now have a smartphone while the remaining 25% own some other type of cell phone.

And what about the percentage of people who do not own any kind of mobile device? According to comscore's VP of marketing and insights, Andrew Lipsman, that figure is so low that it barely registers on comScore's radar.

Image via Shutterstock

Tags: mobile trends, smartphone, U.S.

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