RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce : March 12, 2015

Reports: Ecommerce, sales important to shoppers

Two new reports are pointing at 2014 holiday shopping trends as a kind of new normal for shoppers. The trends: online/mobile buying options and sales.

by Kristina Knight

First, Connexity's Bizrate Insights has released data indicating that nearly two-thirds (67%) of Cyber Monday shoppers received free shipping offers; the data also shows that sales and discounts are growing in importance for shoppers. More than half (52%) say they received site-wide discounts/promotions while shopping over the holidays; 23% report they 'only buy' if they get sale/discount offers.

Other interesting findings from the report include:

• 37% of shoppers used mobile devices over the 2014 holidays
• 43% say they found Cyber Monday deals via email messaging
• 74% report say they shopped in-store less because of their ecommerce buys on Cyber Monday

"Our research often uncovers surprising insights for retailers--like how nearly a quarter of Cyber Monday online buyers will only buy if they have a promotion, deal or discount," says Hayley Silver, Vice President of Bizrate Insights, a division of Connexity.

Meanwhile data from Clustrix underlines the importance of mobile; according to their new data about three-quarters (76%) of consumers shopped via mobile device over the 2014 holidays with sales influencing the majority of holiday buyers. The Clustrix data also shows:

• 48% of consumers shopped online instead of in store on Black Friday
• 62% report they 'prefer shopping' online year-round
• 87% say they are influenced to buy because of sales
• 11% say they'll buy items simply because of a sale price
• 74% say better shipping prices/options would influence their buying on Cyber Monday

Image via Shutterstock

Tags: Bizrate Insights, Clustrix, ecommerce trends, m:commerce trends, mobile commerce

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.