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BizReport : Mobile Marketing : March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence.

by Kristina Knight

First, Actiance has launched a mobile tool set up to help brands take advantage of the social commerce space. The Socialite 2015 platform gives brands the ability to market and sell their goods, assured of compliance, across the social space.

"The convergence of social, analytics, and compliance top market analyst lists for information governance and privacy concerns in 2015. In the future, there will only be more communications data and new social channels to manage, making compliant social policies paramount," said Kailash Ambwani, president and CEO, Actiance. "We were recognized as a leader in the Forrester Wave™: 'Social Risk and Compliance Solutions, Q2 2014' report and we continue to invest in our Socialite product line to foster faster and more compliant adoption of social within the industry. Our mission is to help companies leverage new forms of communications for business success, provide an intuitive experience, and remove any barriers from using social across the enterprise."

Socialite 2015 simplifies how brands keep track of consumers' life events, offers data-based metrics and offers a sales navigator for LinkedIn so that brands can focus on the right customers.

Meanwhile Endurance International Group is released Instant AppMachine, a tool which creates mobile apps within minutes from mobile devices or desktops without the need for intricate coding. Using the tool brands can create a seamless mobile presence across devices and screens.

"Small business owners are busy running the day-to-day of their businesses. They need access to affordable, simple-to-use tools that can get them online and mobile, without a lot of fuss," said Endurance CEO Hari Ravichandran. "Instant AppMachine provides exactly that: a simple way for small businesses to 'go-mobile' and connect with their customers without having to spend a lot of money and time connecting all the technology dots. We're really excited about this first collaboration with AppMachine and look forward to partnering with them on future products."

Image via Shutterstock

Tags: Actiance, Edurance International Group, m:commerce, mobile commerce, mobile marketing, mobile tools, social commerce

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