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BizReport : Trends & Ideas : March 31, 2015


Melbourne hotel group to review their guests' behavior

In an era where nothing escapes review, a Melbourne-based hotel group is putting their guests in the picture by reviewing their behavior and demeanor during their stay.

by Helen Leggatt

The Art Series Hotel Group, which includes two of Melbourne's iconic venues - The Cullen and The Olsen - is turning the tables on guests by reviewing them. In what they are calling "Reverse Reviews", guests at the groups' hotels can opt-in to have their behavior reviewed by the hotel in what the group marketing director, Ryan Tuckerman calls "a bit of fun".

"With more than 40 million reviews of hotels and restaurants on TripAdvisor alone, Reverse Reviews flips the process on its head and provides a way for us to recognize and reward good behavior in a fun and light-hearted way," says Tuckerman. "We are really proud of our review results and it's no secret that hotels are incredibly competitive on these sites. We think our guests will respond in the same way."

According to the hotel group, 30% of Australians admit to bad behavior while staying at hotels and 400,000 have confessed to trashing a hotel room. Furthermore, 1 in 10 steal stuff from their hotel room. "And we're not just talking about soaps and chocolate bars", they say. Instead, people have been known to take bedding, light globes, irons and even the batteries from the television remote.

Good and bad reviews, including photographs and videos, will be published online with complimentary stays, upgrades, food and drink for guests who reside in Australia that score a rating of four or five stars.






Tags: Australia, hotel, review trends, travel








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