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BizReport : Ecommerce : March 06, 2015

In-store sales down for Valentines finds report

New data out from Euclid Analytics shows physical stores took a hit on Valentine's day. Their data shows general merchandise sales were down just over 2% for the month of February and that clothing/apparel sales were down 3.6%.

by Kristina Knight

Overall traffic was down, too, with Euclid's researchers pointing to the brutally cold temperatures and bad weather throughout much of the Northern US. Year over year, storefront conversions increased slightly and the time shoppers spent in-store increased about 15%.

The next holiday to hit the US will be St. Patrick's Day later this month; according to data from the National Retail Federation Americans will spend at least $4 billion on shamrock decorations, green apparel and Leprechaun hats. On average shoppers will spend about $36 on gear and food, up from $35 last year.

"Consumers are ready to shed their winter blues and welcome spring's arrival with St. Patrick's Day celebrations," said NRF President and CEO Matthew Shay. "Falling at the perfect time of year - just as temperatures begin to rise - retailers are hoping St. Patrick's Day will also draw the attention of those looking for traditional spring merchandise as consumers take the opportunity to stock up for warm months ahead with home improvement, garden and apparel purchases."

More than 125 million people are expected to shop for St. Patrick's Day. Whether those shoppers will hit physical stores or online retailers is yet to be seen.

Image via Shutterstock

Tags: ecommerce, ecommerce trends, Euclid Analytics, National Retail Federation, retail trends

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