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BizReport : Advertising archives : March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content.

by Kristina Knight

First, SmartFocus has launched a new context-driven ad tool. Called The Message Cloud, the tool is a virtual beacon trigger that allows brands to use location targeting and location based messaging within heavy-duty integrations or maintenance worries.

"Every customer is on their own unique journey. Motivations to try, buy, or stay loyal change depending on the individual making the choice. A brand marketer can actually 'own' that moment by using our Message Cloud technology to harvest and interpret data that creates contextualized campaigns triggered by customer behavior; not just by their best guess," said Rob Mullen, SmartFocus CEO.

Meanwhile Atmail and Spamhaus have partnered to help brands better combat spam. Through the partnership Atmail will offer up Spamhaus's tools to their users; the Spamhaus toolset has been shown to reject nearly 90% of spam emails.

Finally, Playbuzz has announced a $16m funding round, headed by 83North. The round of funding will be used to expand their operations force as well as the publisher formats available within their hub.
"The immense popularity of social media has disrupted the digital publishing industry", said Shaul Olmert, Playbuzz Founder & CEO. "Playbuzz's free platform enables content owners to rely on its proven, ready-made content formats, and deliver content items that are ideal for their target audience, for cross platform adaptability and for social sharing."

The Playbuzz platform is a leader in social content distribution and engagement.

Image via Shutterstock

Tags: advertising, advertising tools, Atmail, cloud marketing, email marketing, Playbuzz, SmartFocus

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