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BizReport : March 30, 2015 Archive

March 30, 2015 Archive

Advertising | March 30, 2015

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space. >>

Loyalty Marketing | March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. >>

Advertising | March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates. >>

Mobile Marketing | March 30, 2015

U.S. in-store and mobile retail experience found wanting

Gaps between consumer expectations and the ability of retailers to deliver what customers want have been identified by new research from Accenture. >>



Trends & Ideas | March 30, 2015

Brits more interested in smart home tech than wearable tech

Three quarters of Brits can not perceive how wearable technology will simplify their lives, but more than half believe smart technology in the home will positively impact their lives. However, less than a third are aware that smart technology for the home is already widely available, according to new research from Hive by British Gas. >>

Mobile Marketing | March 30, 2015

Is TripAdvisor a gateway app?

Travel apps are seeing big increases in their installed base and, according to a new report from Strategy Analytics, TripAdvisor may be the key to finding an engaged app audience. >>