RSS feed Get our RSS feed

News by Topic

BizReport : March 24, 2015 Archive

March 24, 2015 Archive

Advertising | March 24, 2015

Forecast: Healthcare ad spend to push local

Look for more health-related ad dollars to push into local markets. That is the takeaway from a new forecast out from BIA/Kelsey. According to their pundits health care advertising dollars are going to push into the local space - to the tune of about $11 billion (2015). >>

Ecommerce | March 24, 2015

Wizeline's release uses data to drive enterprise decisions

Large-scale businesses can have a hard time using the product life cycle effectively. That is where a new tool from Wizeline comes in. Their new data offering is set up to help enterprise businesses reduce research and development spending while maximizing the product development investments. >>

Advertising | March 24, 2015

Study: Brands 'unable' to merge data fragments

Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from Signal may explain why. >>

Research | March 24, 2015

60% of travel business owners quick to check reviews

Travelers are quick to leave reviews of the accommodation or resort they stayed in, but are travel business owners as quick to check them? The answer is a resounding 'yes', according to recent research from TripAdvisor. >>

Mobile Marketing | March 24, 2015

Bank customers will pay to use their lender's mobile app

Banks have had a tough time growing revenue in light of low interest rates, and more people are adopting mobile payment technology negating the need to visit branches and ATMs. However, new research from SNL Financial shows that banks may have another revenue stream - mobile apps. >>

Email Marketing | March 24, 2015

4 rules to follow for successful email campaigns

Email engagement sends a message about what the customer is interested in and how they respond to your email marketing campaign. A strong email data strategy will differentiate good email marketing senders from bad email marketing senders. >>