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BizReport : March 19, 2015 Archive

March 19, 2015 Archive

Ecommerce | March 19, 2015

U.K. shoppers expect new technologies to enhance retail experience

The introduction of shopping technology has shifted consumer expectations with more wanting retailers to enhance and make consistent the shopping experience across channels, according to research from payment technology firm Verifone. >>

Search Marketing | March 19, 2015

Google search algorithm change deadline draws near - are you ready?

Time is running out for website owners who have not yet optimized their sites for mobile. As of 21 April, those websites not optimized for mobile could well see a decline in rankings as Google's algorithmic change is put into place. >>

Mobile Marketing | March 19, 2015

MMA case studies prove worth of mobile marketing budgets

Mobile plays an important role in marketing from raising brand awareness to driving sales, according to a new study into campaign spending from the Mobile Marketing Association, but marketers do not yet have a fact-based foundation on which to build an argument for budgetary changes. >>

Advertising | March 19, 2015

Is A/B testing dead?

Testing is nothing new to the advertising space, brands have done this since pre-Internet and even pre-TV. But, according to one expert, the way brands have always gone about testing may not be the best way anymore. >>



Advertising | March 19, 2015

AdRoundup: Programmatic tools amped up

Today's roundup is all about the data tools. Three new partnerships/integrations should make it simpler for brands to use their data to the fullest. >>