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BizReport : March 11, 2015 Archive

March 11, 2015 Archive

Search Marketing | March 11, 2015

Why brands need to think hard about international SEO strategy

While SEO is a priority for every marketer today, many don't realize that they are missing out on new business opportunities by only targeting the English-speaking world. Companies that have customers around the world - or multilingual customers in the U.S. - need to think about translating their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions. >>

Advertising | March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more than 10% between 2012 and 2014. >>

Advertising | March 11, 2015

Ad Roundup: Forecasting, MMS, radio tools launched

Today's advertising rounding up includes new tools to help brands launch and track ad campaigns across radio as well as digital and mobile. >>

Advertising | March 11, 2015

wywy integrates actual TV ad airing times into analytics tools

A new data connector app has been launched by wywy, a firm specializing in television syncing advertising technology, that will allow advertisers to accurately track how television advertising impacts website traffic. >>

Advertising | March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. >>

Ecommerce | March 11, 2015

Mother's Day gifting loses the personal touch this year

This Mother's Day will see less non-purchase gifting, according to new research from creative, retail and shopper marketing agency Savvy, but more trading up on food and drink. >>