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BizReport : March 10, 2015 Archive

March 10, 2015 Archive

Advertising | March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. >>

Advertising | March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs are supplementing TV ad buys with digital video buys. >>

Ecommerce | March 10, 2015

Study: Online beating out in-store for holiday shoppers

Clustrix is breaking down the 2014 holiday shopping season, and their findings may surprise some. Researchers surveyed more than 200 holiday shoppers, finding that half shopped online on Black Friday while less than one-third (26%) shopped in stores. And that trend continued through the season. >>

Ecommerce | March 10, 2015

U.K.:Personalized shopping experiences would generate 7.8% extra revenue

Retailers in the U.K are missing out on millions in additional revenue due to a failure to personalize the online and offline shopping experience, according to new research from Webloyalty. >>



Trends & Ideas | March 10, 2015

1 in 10 Brits plan to purchase Apple Watch

Millions of Brits plan to buy an Apple smartwatch, according to new research by app creation firm Conjure, with purchase considerations headed up by the device's fashionability and battery life. >>

Advertising | March 10, 2015

Nielsen links Twitter TV activity with engagement levels

New research from Nielsen shows how advertisers can look to Twitter activity to identify television shows with highly engaged audiences. >>