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BizReport : Ecommerce : February 09, 2015


Valentines Roundup: What shoppers, retailers are looking for on Valentine's

Just over a week to go until couples around the world celebrate a day of love. How will they celebrate and what does that mean for retailers?

by Kristina Knight

The National Retail Federation reports Valentine's spending should push the $19 billion mark; about half (49%) of shoppers will make purchases online. Other interesting findings from the NRF include:

• 39% say they will buy gifts for a loved one this Valentine's
• 27% will use a mobile payment option
• 90% say they would 'spend more' if they knew their loved one would really like it
• 1 in 3 will spend $50 or more
• 76% say their spouses are 'hard to buy for'

New data out from ShopAdvisor notes that while there has been a bit of blow-back from people who say Valentine's Day is a 'made up' holiday, most couples will still celebrate this year. Their survey of more than 3,600 user sessions found:

• The most opened product in Valentine's collections was the Nadri Heart End Cuff
• The most 'loved' Valentine's product was Women's Rebecca Minkoff 'Holy Chic - Tiny' Pouch
• The most popular consumers actions were product opens and loves
• Very few customers chose to 'watch' an item

Meanwhile data out from Offers.com identifies the differences between men and women this Valentine's Day. For example, about 12% of men say they only celebrate Valentine's out of obligation; about half of men and women say they celebrate to spend quality time with their significant other.

As for how they will celebrate, most are looking at dinner and a movie, but some will take Valentine's trips and a few will buy pets for their loved one.

Image via Shutterstock

Tags: advertising, ecommerce, National Retail Federation, Offers.com, ShopAdvisor, valentine's day, valentine's retail trends










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