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BizReport : Mobile Marketing : February 24, 2015


UK: Overall mobile spending to increase 10% to 2016

Mobile spending is growing at four times the rate of online shopping in the U.K. as consumers take to the new channel, according to recent research from PayPal and market research firm Ipsos.

by Helen Leggatt

Mobile spending is set to increase at a rate of 36% from 2013 to 2016, found the research, with overall spending to increase by 10%.

However, mobile shopping by smartphone still remains a small percentage of online spending, just 8%, and tablet shopping just 6%. Meanwhile, online shopping from desktop and laptops accounts for 86% of all online shopping.

"Mobile shopping is really taking off in the UK," said Cameron McLean, managing director of Paypal UK. "British retailers are making it easier than ever for all of us to shop on our smartphones. At Paypal we've seen our mobile payments rise from less than 1% of our payment volume in 2010, to more than 20% in in 2014."

Of those surveyed, 33% said they had made a purchase online via a smartphone in the past year and 23% via tablet. Young adults are driving mobile commerce - 58% of smartphone shoppers were between the ages of 18 and 34.

Among mobile shoppers who have used both an app and mobile browser, 52% preferred to use a browser. Of the smartphone owners surveyed that had not used their device to make a purchase 37% said it was the small screen size that prevented them from doing so, more so than security concerns (30%) or inadequate network connections (12%).






Image via Shutterstock

Tags: mcommerce, online shopping, research, UK








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