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BizReport : Ecommerce archives : February 11, 2015

Report: Shoppers may spend $19b thru Valentine's Day

Valentine's shoppers are still out in stores according to one new report, and even those who plan to purchase online, a strong percentage will be researching those purchases in-stores.

by Kristina Knight

According to the Rubicon Project's Consumer Pulse report:

• 89% of Valentine's shoppers will make purchases this week
• Men will spend more than women; 3 in 10 men will spend over $100
• 1/3 will buy via mobile
• 34% of online shoppers will spend over $100
• 57% say they've been influenced to buy because of an online ad

"Rubicon Project's Consumer Pulse: Valentine's Day 2015 shows a clear trend for consumers to research early and spend late," said Anthony Katsur, Head of Buyer Cloud, Rubicon Project. "With consumer spending for Valentine's Day estimated to be in excess of $18 billion this year, savvy advertisers embraced the initial opportunity to shape shopping habits by driving marketing campaigns early during the research phase and now have the opportunity to focus their remaining marketing efforts to capture the more than $16 billion that will be spent in the final days leading up to February 14th."

Meanwhile Criteo has released some data surrounding Valentine's Day shoppers. According to their data about one-third (37%) of Valentine's purchases are taking place on mobile devices. Their data also indicates dating sites are getting a workout this time of year - about half (51%) of date-site clicks happen in the two weeks leading up to Valentine's Day and about two-thirds (67%) happen on Valentine's Day itself. Other interesting findings from Criteo include:

• 125% increase in sales for flowers/gifts leading up to Valentine's Day
• 69% increase in jewelry sales
• Mobile transactions are 25% higher on weekends

Image via Shutterstock

Tags: Criteo, ecommerce trends, The Rubicon Project, valentine's day ecommerce, valentine's spending

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