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BizReport : Mobile Marketing : February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives marketing the mobile aspect with the addition of gaming.

by Kristina Knight

AppLift has announced they'll acquire appiris, a mobile customer acquisition platform that doesn't rely on game apps or in-game advertising to connect with mobile consumers. AppLift has gained traction as a mobile game advertising options; the acquistion will strengthen their position as a mobile leader while giving advertising both game and non-game options.

"The mobile opportunity is huge, both in the gaming and non-gaming areas," said Kaya Taner, AppLift's CEO and Co-Founder. "According to a study we conducted with Newzoo, mobile games revenue is expected to reach more than $40 billion in 2017, while Digi-Capital predicts that the share of the non-gaming sector is due to increase from 26 percent to 51 percent of all app revenue by the same year. With the integration of appiris, AppLift is now in great position to help app advertisers from all verticals seize this tremendous growth opportunity."

The technology and client base of appiris as well as their team will be integrated to AppLift.

"We are extremely happy to join AppLift's team and together build a global leader in mobile app performance marketing," said Stefan Benndorf, appiris CEO. "With this integration, our advertisers will directly benefit from AppLift's comprehensive technology stack as well as the expertise of running performance campaigns from mobile games over the past years. AppLift's international presence will also better serve advertisers in established markets as well as in fast-growing emerging, mobile-first markets."

Image via Shutterstock

Tags: appiris, AppLift, mobile advertising, mobile marketing, mobile tools

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