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BizReport : Advertising : February 05, 2015


Pixability: Super Bowl hits and misses

Four days post-Super Bowl and data is beginning to trickle in about just how well campaigns did - or did not - fare. Pixibility has plunged into how Super Bowl ads that were uploaded to YouTube have fared - the takeaway: 133 million views and a big Liam Neeson hit.

by Kristina Knight

Each year American TV watchers tune in to the Super Bowl - as much for the commercials as for the game itself. Super Bowl XLIX was no different, and the big winner? We'll get to that in a moment. First, the biggest surprise of the night: Clash of Clans.

The online multi-player game's 'Revenge' ad garnered 8.2 million views on YouTube between Sunday night's game and Monday morning. The ad, which featured 'Taken' star Liam Neeson, also had the highest number of likes and comments on YouTube.

Other interesting takeaways from Pixability's report include:

• Budweiser's 'Lost Dog' ad was most popular with 21 million views (published 5 days ahead of the game)
• 'Lost Dog' also gained 533,000 social shares
• Clash of Clans 'Revenge' garnered 157,000 likes and 7,800 comments
• T-Mobile's 'Kim's Data Stash' was possibly the least liked with 25,000 dislikes on YouTube

"Emotional advertising proved highly effective this year with ads that featured primarily emotional appeals (excluding inspirational ads) netting an average 4.5 million views," was written in the report. The report authors went on to note that inspirational ads performed 'modestly' with an average 1.1 million views while humor ads generated an average 2.7 million views.

As for the social side, videos were shared 10 times more on Facebook as on Twitter.






Image via Shutterstock

Tags: online video, Pixability, super bowl xlix, video advertising, video trends








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