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BizReport : Ecommerce archives : February 04, 2015

nChannel: Retailers need drop ship options

Between November and December 2014 new data shows retail sales dropping 1%, but during the height of the holiday shopping season sales increased 68% (December 2014 vs. December 2013). This kind of peak selling trend shines a bright light on what retailers should do to maximize revenue.

by Kristina Knight

While we all expect holiday sales to increase year to year new data out from nChannel's community indicates it isn't just the products on the shelves - especially the cyber shelves - that bring customers into stores.

"In order to maximize success during peak seasons, like the holidays, retailers today must focus on optimizing their multichannel shopping experience," said Steve Weber, president and CEO of nChannel. "It starts by understanding where there are opportunities to make improvements and how best to streamline operations."

Some interesting takeaways from the report include:

• Online sales that were drop shipped increased 87% from 2013 to 2014
• Online shoppers want perks - like free shipping, flex-pay options and targeting content
• Through the holiday season nChannel saw 60% increase in e-sales, November sales increased 182% but December increased only 15%

"Retailers need a multichannel order management system to make sure customers get what they ordered - accurately and in a timely manner. Retailers should be able to split orders by line item and route them to multiple fulfillment locations to optimize inventory while providing the most expedient shipping location for customers," was written in the report.

Image via Shutterstock

Tags: ecommerce, ecommerce tips, ecommerce trends, nChannel, retail tips

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