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BizReport : Ecommerce : February 16, 2015


How to use dating rules to woo customers

Dating is a lot like customer engagement - if you aren't connecting with a date (or a customer) there won't be a second opportunity. One expert offers five dating rules brands can use to woo customers.

by Kristina Knight

First, don't try to close the deal of the first date.

"Before trying to make the visitor buy a product or enter their email address, try to get them to another page besides the landing page. Have a video you want them to watch? Try to get them to watch that first. 90-99% of first time visitors don't convert, so give up," said Ryan Urban, CEO and Co-Founder, Bounce Exchange.

Second, keep the mystery going.

"Don't tell [customers] everything they need to know right away, stagger it out throughout the different pages. When emailing to your database, don't put all of the offers in one email. Take one step at a time; don't reveal it all just yet," said Urban.

Third, be transparent about your intentions. Put great offers on your homepage, be upfront about loyalty and referral programs and other discounts.

Fourth, don't creep.

"Read the visitors digital language. If they are reading an article or at the shopping cart about to purchase a product, don't let them receive a pop up ad. Know your audience," said Urban.

Fifth, don't dress like a weirdo.

"Creating distractions on product pages is one of the biggest mistakes brands make. For example, on the Amazon shopping cart page, you can't even click on their Amazon. Be normal, don't be weird," said Urban. "Bottom line: be yourself and don't overdo it."






Image via Shutterstock

Tags: Bounce Exchange, content tips, content trends, customer engagement, ecommerce








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